Too much marketing is safe, predictable… and forgettable.
More and more brands are relying on performance marketing: clicks, views, conversions. But the downside? Everyone uses the same tactics and templates. Result: nobody stands out anymore.
If you want to matter, you have to dare.
Creative courage = Standing out by being bold
Brave brands:
And it works—especially when you combine bold ideas with data and cultural insight.
Three real-world cases of creative courage
Case 1: “In Case of Disaster” - Public campaigns that actually work
The challenge: People didn’t take disaster planning seriously.
The bold move: Instead of fear, we used absurdity.
With a campaign that, like any real disaster, can’t be ignored. Even the authorities are in on it — from mayors to fire chiefs and police commanders. Turns out, humor and authority go surprisingly well together.
Result: +384% checklist downloads, over 1 million full views.
Why it worked: No fearmongering—just unexpected storytelling that people shared.
Case 2: PostNL – From meme target to cult favorite
The challenge: Young people mocked the brand online.
The bold move: We didn’t fight internet culture—we became part of it.
Together with The Best Social, we created a tone of voice with self-awareness, humor, and creator collabs.
Result: +48% shift in sentiment, viral reach, and fan love.
Why it worked: Transparency beats PR. PostNL found its voice—and its audience.
Case 3: DAKA – From sports store to local hero
The challenge: DAKA struggled against big e-commerce players.
The bold move: Don’t compete on price—stand for something local.
We launched Driven by Local Sports, a brand platform celebrating local athletes and communities.
Result: +41% brand affinity, more sponsorship requests, increased foot traffic.
Why it worked: DAKA didn’t try to be bigger than Nike. It chose to be more human.
What makes SuperRebel different?
We don’t do safe. We don’t do noise for the sake of it. We build brands with guts and meaning.
> Creative courage – always grounded in strategy
> AI and data – to amplify, not limit ideas
> Campaigns that earn attention
> Cross-functional teams – from brand to performance
Who is this for?
For CMOs, brand leaders and marketers who want to build brands people actually care about.
Want to explore how?
Let’s meet. In Amsterdam, Breda—or at your office.
We’ve just added some serious attitude to the fruit business. For our client Fruit Market International (FMI), we created a new name, brand identity, and website that squeezed out every drop of freshness and confidence.
Created together with SuperRebel.Agency.