In the Think phase, we define the collective goals, deliverables, and overarching strategy together with our client. We always start with a kick off meeting and end up with a debrief to be agreed by the client. This phase is messy, guided by strategy, research, creative direction and conceptual work. We leverage each team member’s strengths, interests, and expertise to pull the most out of each project. We review competition and define communication goals as sharp as possible. We develop conceptual directions supported with moodboards. And together we’ll make brave choices in order to create striking ideas and be more competitive and successful.
In the Create phase we develop the ‘Big idea’ based on a clear strategy. During this phase we dissect our conceptual directions. Our most compelling ideas, visual concepts, stories, and strategies expand into a brand personality and identity as well as integrated advertising campaigns. We always strive for ideas that have mileage and can be translated to every useful medium. Designers, copywriters, art directors and our creative director will all be involved. We curate our best idea(s) for client consideration.
After approval of the ‘Big idea’ we start the Produce phase. First of all we’ll review the creative work once again. We refine copy, typography and artwork. When needed we search for the best partners in order to achieve the maximum results. Photographers, video directors, booth builders, printers etc. We have a network of excellent partners and know exactly which one suits the job. We make a cost estimate and backplanning for production. Then we start producing materials.
After we delivered a brand identity, produced a campaign or executed other work we like to stay on board. To monitor results and to improve performance in collaboration with the clients. To see what the competition is doing. To keep delivering. And to tweak and improve if necessary. This is why we organize monthly meetings and brainstorms that help our clients to stay ahead.