PostNL x TikTok
From complaints to cult.
Everyone knows PostNL. And that’s exactly the challenge. For many, the name brings to mind lost packages and delivery frustrations. Social media? A daily flood of complaints. Time to flip the script.
12
2 years
What’s brave?
We transformed PostNL into a brand that actually matters to the TikTok generation. By tapping into nostalgia, trends, and cultural moments, we create content that feels real. We speak their language, live in their world, and build an authentic, two-way connection.
Fast, fearless, and always on point.
We move at the speed of TikTok, hijacking trends and injecting humor into everyday delivery moments. No more service-driven dullness—just content people actually want to engage with. Thanks to our fast-paced client communication, we're always ahead of the curve.
No more boring.
In less than a year, PostNL has gone from service provider to social media icon. Sentiment? Flipped. Engagement? Skyrocketing. We prove that even a “boring” brand can win over a skeptical audience, if you dare to be different.
Brave made:
Execution
Social Media
Brand concept
This work is B.O.S.S.
Bold | Smart | Stylish
How a sports chain becomes the driving force for local sports.
