How a sports chain becomes the driving force for local sports.

DAKA Sport & Lifestyle is ready to take on the giants. In a world dominated by Decathlon, Nike, Adidas, and the endless scroll of online shopping, we’re here to claim our space.

LOCAL HEROES. WORLD-CLASS ADVICE.

Team DAKA doesn’t just sell gear, as passionate athletes they live the game. Whether you're a beginner or a pro, they know exactly what you need to win. The right gear, the right advice, for every goal and every budget.

A BRAND THAT MOVES LIKE AN ATHLETE.

With the brand theme ‘Waar ga jij voor?’, DAKA speaks the language of athletes. Not just podiums and gold medals, but personal victories. The first 5K. The best game of your life. The pure joy of movement. As proof of DAKA's range, advice, and commitment.

By putting real local athletes front and center, we turned the campaign into a movement. From the moment they joined DAKA, they became the face of the brand. Their motivation became our story. The question is: what is your play? Waar ga jij voor? 

Branding
Launch "Waar ga jij voor?” Emphasis on touch and tell layer, where the brand and brand statement are central. 
 
Thematic
From the most important sports pillars of DAKA, thematic campaigns with an emphasis on tell and sell.
 
Superdeals
Twice a year recurring sales campaign with high discounts that is all about pure sales.

Brave made:
Strategy
Concept
Design
Execution
Social Media

This work is B.O.S.S.
Bold | Smart | Stylish