SUPERREBEL.AGENCY, The Best Social and Today’s Milk join forces to form a powerful creative agency and bring Antea on board as shareholder.
In a brave move that reshapes the creative industry, SUPERREBEL.AGENCY, The Best Social, and Today’s Milk have officially merged to form a powerful, full-service agency with over 70 talented employees and offices in Breda and Amsterdam. Together, they are set to define the future of creative communication, where bold ideas meet innovative technology and social media takes center stage.
Under the banner of SUPERREBEL.AGENCY, the new company brings together top-tier expertise in advertising, social media, branding, and digital transformation. The merger is backed by investment firm Antea, whose participation enables the agency to further develop in the fields of tech and AI—keeping it at the forefront of an ever-evolving media landscape.
“This is not just a merger; it’s a reinvention of what a creative agency can be,” said Lodewijk Varossieau, Founder of SUPERREBEL.AGENCY. “We’re combining the best of creativity, strategy, and innovation to build an agency with guts where brave brands become famous.
A BOLD LEADERSHIP TEAM.
The newly formed agency will be driven by a strong and future proof management team:
Natascha van den Ende, Managing Director
Hans Vermeulen, Head of Finance and Operations
Gabriela Nouws, Creative Director
Nina van den Broek, Head of Client Services
Pascal van Eijndhoven, Head of Social
Overseeing the management team is a strong board comprised of:
John Lommers, Chief Strategy Officer (CSO)
Lodewijk Varossieau, Chief Creative Officer (CCO)
Supported by:
Divi van den Berg, Head of Culture and Integration
POSITIONING: WHERE BRAVE BRANDS BECOME FAMOUS.
SUPERREBEL.AGENCY will operate under a bold new positioning: “Where Brave Brands Become Famous.” This ethos reflects the agency’s commitment to: Building and energizing brands with bold, standout ideas. Embracing the power of creativity as the driving force behind impactful communication. Balancing bravery with fame, ensuring clients achieve recognition and measurable success.
Roelant Scheepens, partner at Antea, explains:
“The combination of these three agencies is a perfect match. Each brings its own expertise to the table, and we see that clients are increasingly looking for a full-service communications partner. The chemistry between these companies is strong—they’ve already been collaborating successfully for quite some time. This merger is the logical next step. In addition to organic growth, we’re also looking at acquisitions and are already in discussions with several candidates.”
VISION FOR THE FUTURE.
With creativity as its foundation, SUPERREBEL.AGENCY is designed to meet the demands of the evolving media landscape. The addition of The Best Social bolsters its expertise in social media, allowing the agency to deliver cutting-edge strategies that dominate digital platforms. The integration of AI and advanced technologies ensures clients stay ahead in a fast-paced world where innovation is key.
“This merger is about more than combining resources,” said John Lommers, CSO. “It’s about creating a new standard for how agencies operate, where creativity leads, and technology amplifies every idea.”
BREAKING NEW GROUND.
SUPERREBEL.AGENCY isn’t just another agency; it’s a powerhouse that challenges the status quo. With a commitment to boldness, bravery, and brilliance, the agency is set to redefine how brands connect with their audiences in meaningful, unforgettable ways.
Join the revolution for brands ready to unlock their potential and make their mark, SUPERREBEL.AGENCY offers the creative power to make it happen. “We’re building the agency of tomorrow, today. Join us in shaping the future.”
The Best Social Awards & The Best Social Media
As part of the merger, the popular platform The Best Social Media and the annual The Best Social Awards will continue to operate independently. These initiatives will keep focusing on celebrating and spotlighting the most outstanding and creative content on social media.
Breda/Amsterdam, May 7th 2025.
More information:
superrebel.agency
www.antea.nl
NOTE TO EDITORS – NOT FOR PUBLICATION
For questions or interview requests, please contact:
Anne Koopsen (PR Consultant)
superrebel@annekoopsen.nl | +31 6 57586493
Robert De Boeck (Antea)
de.boeck@antea.nl | +31 70 311 5959
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