KOTUG SMIT BECOMES BOLUDA TOWAGE.
Boluda Towage, a towing division of Boluda Corporación Marítima, successfully closed the acquisition of KOTUGSMIT TOWAGE at August
1st 2019.
The transaction strengthens Boluda’s position as a leading operator in Europe, with a new presence in the Netherlands, Belgium, Germany, and the United Kingdom. The brand name of Kotug Smit will be changed into 'Boluda Towage'. By the end of december the whole name change has to finalized. SuperRebel.com was already the agency of roster of Kotug Smit and got the challenge to develop a theme for the name change campaign internally and externally and to hel with the redesign of the corporate identity and the website (in cooperation with EnoRm.com). Read the complete press release and more about Boludia via this link.
https://www.kotugsmit.eu https://www.boluda.com.es/en
Sophie Bruijns is Marketing Manager bij Aartsen Fruit & Vegetables, een importeur van groenten en fruit. We spreken met haar over hoe Aartsen omgaat met hun marketing en merkpositionering.
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