21 mei 2013

YANGA SPORTWATER NIEUW BIJ SUPERREBEL

Nieuwe klant Yanga heeft ervoor gekozen om met een Truth+Dare sessie het merk op scherp te zetten. Het kwam binnen als sportdrank die de strijd aan wilde gaan met andere sportdranken. Inmiddels hebben we samen de positionering zo aangescherpt dat water de grootste concurrent is. Vandaar ook de nieuwe positionering Yanga sportwater en het campagnethema ‘Works out better’. Hiermee zijn we ervan overtuigd dat binnenkort alle waterdrinkers voor Yanga sportwater kiezen. Want sportwater doet meer voor je. Het verfrist beter en vult sneller tekorten aan. Kortom: Yanga works out better than water. Binnenkort meer over Yanga.

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