DE MÄN GAAT NAAR DE SCHOONHEIDSSPECIALIST.
Delen via
16 september 2015

de MÄN GAAT NAAR DE SCHOONHEIDS
SPECIALIST

Afgelopen voorjaar ontwikkelde SuperRebel het thema “Kärcher maakt jou de Män’ voor de professionele markt. Dit najaar gaan we een stap verder en positioneren we Kärcher als de schoonheidsspecialist voor de Män. In een online campagne targetten we de Män met schoonheidsbehandelingen, die perfect passen bij de branche. Zo is de Industriemän het meest geholpen met het afzuigen van vet en stof. De Bouwmän reinigt het liefst de gevel en de Transportmän scrubt niet, maar schrobt. Naast de online campagne ontwikkelde SuperRebel een bijpassende online activatie, waarbij de Män getrakteerd wordt op een moddermasker tijdens Red Bull Knock Out.

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