TUI
Generation trips.
TUI is a travel giant, but research showed gaps in brand perception. Some adventure and inspiration seekers didn’t see the value of booking with TUI. The challenge? Show them why it’s the best way to explore the world.
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What’s brave?
Instead of pushing a product, we focused on storytelling—real, funny, and inspiring content that made people feel something.
Real, funny and inspiring.
We launched Generation Trips, a campaign designed to connect different generations through travel.
The result?
A content series that captured both the differences and similarities between generations. Relatable moments, real laughs, and a message that landed with both young explorers and seasoned travelers. This wasn’t about TUI selling trips. It was about proving the value of traveling with TUI.
“My father and I went on holiday together for the first time, just the two of us. We explored Marrakech, the differences and similarities between our generations, but also between the two of us. An unforgettable gift for us both!”
Chris Berendse / Deelnemer generatietrippen
Brave made:
Execution
Brand concept
This work is B.O.S.S.
Bold | Outspoken | Smart | Stylish
Why take the expensive route?
