Why take the expensive route?

‘Waarom duur doen’ is the campaign for our client Simyo. Because let’s be honest, telecom companies love making things hard to connect with. Hidden fees, endless fine print, and overpriced plans with no signal of fairness. But all you really want is to call, text, or browse the internet. So why take the expensive route when it’s that simple.

Not just a slogan, its a mindset.

With Simyo, you get the best mobile provider on the strongest network in the Netherlands (KPN) at a sharp price. No dropped calls. No weak connections. Just rock-solid service. And that’s exactly what you’ll see in our fully integrated marketing and content strategy. Because staying connected should be simple.

At Simyo, ‘Waarom duur doen?’ isn’t just a slogan, it’s a mindset. We inspire, advise, and activate customers to live by it, in telecom and beyond.

No-nonsense Advertising.

With ‘Meedenkertjes’, we don’t just share smart tips, we make them happen. Our content empowers people to embrace ‘Waarom duur doen?’ in everyday life with clever swaps that cut costs, not quality. Because premium doesn’t have to mean pricey.

The ‘Waarom duur doen?’ message is everywhere, seamlessly integrated into bold display formats to engage price-conscious consumers at every stage. Simyo’s strategy ensures high visibility with APTO and Interscroller (See), proves that proof beats promises with 30+ ‘Best Mobile Provider’ awards (Think), and uses smart, data-driven retargeting to deliver the right deal at the right moment (Do)

No hidden costs. No overpriced nonsense. And nonsense advertising.

/ Brand Manager at Simyo

Brave made:
Design
Execution
Social Media

This work is B.O.S.S.
Bold | Outspoken | Stylish