How a 100-Year-Old Tech Player Stays Future-Proof.

With its 2030 strategy in mind, Hoppenbrouwers needed to inject new energy into its brand. Not just on a rational level, but on an emotional one. A way to not just tell people who Hoppenbrouwers is, but to make them feel it. To show the role the company, its passionate people, and the Hoppenbrouwers brand play in shaping society.

Where technology lives.

For over a century, we’ve been the tech partner where technology truly lives. Our experts, fuelled by passion, skill, and unstoppable drive are constantly improving the world around us. Making it cleaner, safer, smarter, and more sustainable. Because today’s tech revolution isn’t just about progress, it’s about creating a new standard for sustainable living that we can pass on to future generations.

Power to the people.

And to make that happen, we believe in the power of expertise and commitment. That’s why we invest in people. Because by empowering them, we’re building the future.

A new look, a new voice.

As Hoppenbrouwers expanded from B2B into the B2C market, the brand needed a fresh, modernized communication style, without losing its essence. What started as an evolution became a full-scale restyling, complete with a brand-new logo. A bold new identity for a brand that’s built to last.

Lily van den Berg / Director Hoppenbrouwers Home

Brave made:
Positioning
Brand concept
Key visuals
Content strategy
Internal communication

This work is B.O.S.S.
Bold | Outspoken | Smart | Stylish