Brand BookDesign GuidelinesBrand in ActionAsset LibraryLookbooks

Brand Guide 2026 / Global edition / For internal teams, partners & retailers

Learn the rules
and know
how to
break them.

SUPERREBEL®

SUPERREBEL® Gear

SUPERREBEL® Kidsgear

Hotel SUPERREBEL®

(01)↗Brand BookStory, mission, B.O.S.S., brand family, tone of voice.Brand Book(02)↗Design GuidelinesLogos, Brave Devil, typography, colour, imagery.Original stacked SUPERREBEL® mark(03)↗Brand in ActionCampaigns, social, Hotel, partnerships, archive.Brand in Action(04)↗Asset Library4,000+ files. Search, filter, download.Asset Library

One brand.
Four worlds.
Zero chill.

This guide is the single source of truth for everyone who builds SUPERREBEL® — designers, agencies, retailers, partners and our own teams. Use it to stay on brand. Use it to know exactly when to break the rules.