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Antichiq

Makes a statement

Antichiq

Insight
Tassenmerk ANTICHIC verhuist van Breda naar de showroom van C.A.S.T. in Nieuwegein.

Idea
ANTICHIC is één van die prachtige merken die in alles hun naam waar maken. Product en communicatie zijn onmiskenbaar anti chic. Deze eerste campagne laat dan ook direct zien waar het merk voor staat: ANTICHIC is no fashion. It's a statement.

Results
Het beeld is toegepast in een verhuiskaart en op de winkelvloer, maar gezien de vele reacties zullen ANTICHIC en SuperRebel.com in de toekomst nog vaak een statement maken.

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