Creative Agency for Brave Brands.


Na een productcampagne met Gorillas in Amsterdam, is het nu tijd voor de merkcampagne van I AM Organic. ‘You are what you eat’ is de boodschap, waarmee het biologische merk van Organto aan de weg timmert. De oproep is om vooral je telefoon te gebruiken, niet om te bellen maar om te scannen. Via de QR-code ontdek je het digitale paspoort van de banaan en kun je precies zien waar de banaan vandaan komt, bij welke boer de banaan is opgegroeid en hoe CO2-neutraal de banaan is. Na I AMsterdam is het nu dus de beurt aan I AM Organic om het straatbeeld even te bepalen in Amsterdam.  

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