Turning a gift shop into the gift shop.

YourSurprise doesn’t just sell gifts, they create lasting memories. With over 3.5 million personalized gifts delivered across 28 countries, they’ve perfected the art of making people feel truly special. A brand this dedicated and personal deserves a visual identity to match. That’s exactly what we set out to give with this rebrand.

What do you gift the gift shop?

With a mission to Make People Feel Special, YourSurprise sends out millions of personalized gifts. But here's the twist: it’s not just about the gifts, it’s about creating meaningful moments. That’s the real heart of the brand. The challenge? Their visual identity no longer reflected that purpose. It was time for a new chapter. One that felt more personal, more emotional, and more impactful. And throughout it all, one thing had to remain untouched: the brand’s unmistakable playful spark.

It’s about how you wrap it.

Helping YourSurprise take a bold step forward wasn’t just about tweaking the logo or refreshing the colors. It meant redefining the brand at its core, sharpening its story and strengthening its presence. By identifying two key brand archetypes, we set the foundation for a full transformation. From there, we rebuilt everything: a more dynamic logo, a custom color palette rooted in color psychology, typography full of charm and character, warmer photography, and a flexible design system that brings playfulness to every touchpoint.

We co-created the process with the YourSurprise team, making sure the new identity grew naturally from within the company, not just around it.

The result is a brand that feels personal, emotional, and full of energy. Making it truly earn its place as the gift shop. And underneath it all is a simple truth: brave choices lead to meaningful change.

Brave made:
Strategy
Concept
Design
Positioning
Brand concept

This work is B.O.S.S.
Bold | Smart | Stylish