Wyngaard
From top-of-mind to on top of the cheese board.
Wyngaard Kaas is ‘De Smaakmaker onder Kaasmakers’ aka ‘the flavour maker for cheese makers’. Its range of flavoured cheeses is widely loved and belongs on every cheese board. Together with SuperRebel.Agency, Wyngaard has been building this brand position for years, with creativity and proven success.
But the question now is: how do you translate a strong mental position into a permanent physical position on the cheese board? How does a cheese maker hack the aperitif moment, without interrupting the atmosphere or the conversation?
+1.800%
3.04%
1.7M
What’s brave?
Traditional advertising has a tendency to shout over the moment, or to interrupt daily life with commercials. Influencer marketing might seem like an alternative, but it comes with a loss of control and a dependency on someone else’s content. Time for a traditional cheese maker to take a non-traditional route. That’s what makes Wyngaard brave.
Why Partnership Ads?
To solve this challenge, we choose a new and innovative approach together with Wyngaard: Meta partnership ads. Why pay an influencer and hope your target audience sees the content, when you can directly reach their followers with your content? By working in partnership with influencers, we ensure that the right content reaches the right people. Not only becoming part of the cheese board, but part of the influencer’s audience and conversations itself. With lower costs, and above all, more trust and authenticity. By hacking directly in their audience, influencer marketing changes completely.
Beyond expectations.
For the international cheese board campaign, Wyngaard partnered with a selection of influencers and creators in the Netherlands and Germany. Teaming up with among others Cookings with Mo and Borrelmakers. Not in the traditional way, but through Meta Partnership Ads. The results go beyond authentic content alone. They are reflected most clearly in reach and efficiency. By not only leveraging influencer content, but also directly activating their follower base, the campaign exceeded both expectations and benchmarks during December, the most important month for aperitif moments. Website visit didn’t just grow, it exploded.
It is precisely this combination of content, reach and control that makes Meta Partnership Ads a game changer and gives influencer marketing a renewed and more effective role.
Brave made:
Strategy
Online Marketing
Social Advertising
This work is B.O.S.S.
Bold | Outspoken | Smart | Stylish
Het NK Veldrijden voor Echte Mannekes.
