Kotug Smit

Challenge Accepted

Kotug Smit

SUPERREBEL is proud to introduce the new international campaign of Kotug Smit. After we developed the new logo for the combined entity we were entitled to develop the new advertising campaign. The theme is 'CHALLENGE ACCEPTED'. We chose the theme because Kotug Smit never says no to any challenge. Kotug Smit is a real challenger in the maritime world. With strong ambitions. The 'CHALLENGE ACCEPTED' campaign will be a 360 degrees approach. The campaign will run online as well as offline in international magazines. 'CHALLENGE ACCEPTED' will also be the them for trade fairs and other events. Besides the we developed a whole new website in close cooperation with Forza Digital.

Lodewijk Varossieau, CEO/Creative Director SUPERREBEL: "We are really proud that we are the interantional design and advertising agency of Kotug Smit. This is one of the most beautiful Dutch companies in the maritime sector. The new campaign is really distinctive an will help to achieve the commercial and financial goals. When we were invited to make the first proposal we just said 'CHALLENGE ACCEPTED'.


KOTUG SMIT TOWAGE is a leading provider of harbour towage services in northwestern Europe. The combined operation allows us to meet the increasing demands of the maritime industry.

With a fleet of 65 tugboats we are able to offer our joined clients customized towage services in 11 ports in Belgium, Germany, the Netherlands and United Kingdom. We stand for high quality towage services with a strong focus on tailor made services. We believe that our people make the difference and are convinced that, by drawing on a combined track record over 350 years of experience and knowledge in the maritime industry, we will further strengthen our high quality towage services. In this consolidating market we are able to offer competitive services against the highest operational and safety standards within the industry. For more information visit www.kotugsmit.eu.

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