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When you have a vision, we help you realize it. That’s the message behind the new international brand film for VGP Group, one of Europe’s leading developers of logistics and semi-industrial real estate and listed on the Brussels Stock Exchange.

The film marks a bold new chapter in the brand’s evolution. Developed by SuperRebel.Agency, it is the centerpiece of VGP’s international campaign, currently live in 18 countries, with full-page ads in the Financial Times and billboards at Europe’s major airports.

This is not corporate communication. This is cinematic branding at scale. Shot in an emotional, high-end style, the film follows everyday Europeans - a runner, a taxi driver, basketball players - all sensing something extraordinary in the air. The vision becomes reality: VGP’s monumental spaces unfolding before their eyes. Bold, smart, tailor-made for clients like Zalando, DPD, Krauss Maffei, and Macron. It took 3 months to produce this video. Not only because the shots were made in several European countries but also because of the enormous time we spent on the VFX. We worked together with a dedicated team of specialists in The Netherlands, UK and Sweden and got a lot of support from the VGP crew and their clients.

The result: a film that merges strategy with emotion, positioning VGP as the benchmark for innovation and vision in logistics real estate. It will live as part of the international campaign, online, and on the new website developed with VGP’s marketing team and the builders of iO.

“This film is a statement. Disruptive for the entire real estate development sector,” says Lodewijk Varossieau, Chief Creative Officer at SuperRebel.Agency.
“It’s emotional, visual, and brave, just like the vision VGP brings to every square meter they develop. We are truly proud to have had the honor of creating and producing this film, and we thank VGP for their confidence in our agency, as well as the SuperRebel team who worked day and night to bring this project to life.”

At the core of the campaign:
️ > A 129-second brand film premiering at Expo Real 2025 in Munich, produced by Peek Creative Studios (Pakt) and Heist Film London.
️> Three 20-second shorts and global social-first formats.
️> A smart international media strategy by Zuiver Media.

The mission is clear: tell a story that’s emotional, triggering, and relevant for all audiences, from investors and partners to clients and employees.

This campaign proves VGP doesn’t just build spaces. It builds partnerships. Confidence. And a future to believe in. For us, it’s only the beginning of something bigger. We are proud to have been part of this milestone with our dedicated team at SuperRebel.Agency and even prouder to see this campaign building strong long term partnerships all over Europe. For more information contact Nina van den Broek (nina@superrebel.agency).

CREDITS

Client:
VGP Group
Jan van Geet | CEO
Vicky Goyens | Digital Marketing Manager
Petra Vanclová | Marketing officer
Martijn Vlutters | Vice President

Special notice:
Jana Klose
Christopher Züll
Miquel David Martinez
Special thanks:
Francesca Pagliaroli | Macron
Carla Pereira | DPD
Franziska Stadlmayer | Krauss-Maffei
Anne Frohnmeyer | Zalando

Agency:
SuperRebel.Agency
Lodewijk Varossieau | Chief Creative Officer
Nina van den Broek | Head of client services
Kim Bakker | Designer
Charlotte Heystee | Designer
Gabriela Nouws | Creative Director

Production Companies:
Peek Creative studios (Pakt) / Heist Films London / Rabbits Foot Post Production
Patrick van Drongelen | Director
Vincent van der Klaauw | VFX Supervisor & Coordinator
Lennart Deen | Executive producer
Kasper Hering | Senior Producer
Erwin van den Hoven | Creative producer
Jesse Wijnstok | Post Producer
Radim | DoP

Production Prague: Czech Angelo Productions
Production Germany & Italy: SuperCine
Production Portugal: Peek Team
Post team:
Marcel Kinnigin | Compositor
Don den Boef | Compositor
Tim Hectors | CGI Artist
Joep Peters-Boerboom | 3D Generalist
Tessa Mathijssen | Roto-artist

Rabbits Foot:
Isabelle Askelöf | Producer
Martin Johnsson | 3D Generalist
Pär Wahlund | 3D Generalist
Theodor Berg | 3D Generalist

SUPERREBEL.AGENCY ® is the Creative Agency for Brave Brands.
We develop brave new brands and energize existing ones. We believe bravery drives creativity and innovation, and that bold decisions lead to fame and success. “Where Brave Brands Become Famous” defines our new approach and the impact we deliver for our clients.

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