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That moment you discover your mom’s in the list of the hottest women in the Netherlands.

In a magazine full of barely dressed bombshells like Katja Schuurman, Jolanthe Cabau, and the entire cast of Ex on the Beach.

Can you picture it? Your mom in the FHM 500. For Moeke that actually happened.

At first, it hits you. Why would she do this to you? You feel a little faint, the room starts spinning. You sweat, just a little. That’s exactly how it should feel when your agency hits you with a killer idea. Mild panic. Slight discomfort.

And then you see other people flipping through the magazine. They pause. They admire. They take photos. They even share your mom. People are talking about your mom. And it feels good. Because that’s what every brand should want: to be talked about. To stand out. To be the one page, post, video or billboard people don’t just scroll past. And for that, you need ideas that hit a nerve. With edge. With guts. Brave ideas.

And above all you need brave clients. With balls. Clients who feel the fear… and do it anyway. Clients who say yes when the agency says, “Let’s put your mom in FHM.”

That’s bold and outspoken. But just standing out is easy. Standing out in a magazine full of half-naked women without taking your own clothes off? That takes style and brains. It’s not trashy, it’s tasteful. (And let’s be clear: only Echte Mannekes get to flash their junk.) Because this is your mom we’re talking about.

Mom is BOSS. Bold. Outspoken. Stylish. Smart. And that’s exactly what we believe great creativity should be. It’s also why brands like Moeke and Echte Mannekes work with us. They don’t just want bold and outspoken, but also stylish and smart. If you can check all those boxes, you can proudly sell your mother.

Last week we were in Cannes, celebrating the world’s best creativity. Jealousy-inducing work. Campaigns the world talks about, shares, saves, remembers. But every single one of those campaigns started with a small panic. A nervous yes. A brave client.

So here’s to bravery. To bold ideas and smart decisions.
And to every client out there who dares to say: “Yes. Put my mom in FHM.”

Ready for your boldest move yet?
Pick up the phone and call: +31(0)76 572 88 88 or email SuperRebel Agency.

SUPERREBEL.AGENCY ® is the Creative Agency for Brave Brands.
We develop brave new brands and energize existing ones. We believe bravery drives creativity and innovation, and that bold decisions lead to fame and success. “Where Brave Brands Become Famous” defines our new approach and the impact we deliver for our clients.

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