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BECAUSE NOBODY
IS PERFECT.

SUPERREBEL is proud to present the new international campaign for H.I.S. Jeans. The brand, founded in New York by Henry I. Siegel in 1923, is famous because of its perfect fit jeans.

The theme for this international campaign is 'BECAUSE NOBODY IS PERFECT'. The first ad featuring a reinvented Adam and Eve will run in more than 7 countries. Both online and offline. The shoot was on the beautiful island of La Gomera last autumn. This spot was picked because of the amazing trees and beautiful light. Famous Dutch photographer Alek signed up for the job.

At the moment SUPERREBEL is working on the AW 2017 campaign, which will be even more edgy.

Credits: Alek (photography), Robert Meijer (CEO H.I.S.Jeans), Kirstin Ockelman (Marketing Manager ), Linda van de Wiel (Brand Manager SUPERREBEL), Lodewijk Varossieau (CEO/Creative Director SUPERREBEL), Marjolein van den Ham (Art Director SUPERREBEL), Willem-Jan Sterk (Producer SUPERREBEL).

The H.I.S. Jeans headquarter is located in Hamburg, Germany. H.I.S Jeans is part of the Otto Group.

For more information contact: Kirstin Ockelman (Kirstin.Ockelmann@his-jeans.com).

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