SuperRebel.com is responsible for the new 'integrated safety' campaign for TASS International (a TNO company). The first ad features an analogy between integrated safety and the sensorsy techniques used by a bat. A very new and fresh approach in communication given the conservative nature of this industry. More ads will follow soon.
About Tass International:
For safer, greener and smarter vehicles
Groundbreaking solutions and services for passive, active and integrated safety. With the increasing possibilities of technology, the demands on safety grow simultaneously: on-board and around vehicles. For over 30 years TASS International provides cutting-edge simulation software (including the industry-standard MADYMO), testing services and engineering safety solutions. Fast, accurate and reliable.
In the next decade more stringent emission legislation creates the need for new innovative technologies to achieve the standards for low CO2 (CAFÉ) and NOx emissions. In addition, the complexity of systems requires innovation on control systems. TASS International specializes in supporting developments that optimize vehicle performance while minimizing emissions. We work closely together on an international scale with 1st Tier suppliers and OEM's on next generation model based, adaptive and supervisory controls for driveline, battery and diesel aftertreatment systems in a cost efficient way. Our goal: Reducing calibration time, time-to-market and production cost while maximizing the complete powertrain efficiency that sets tomorrow’s standards.
Smart mobility means integrating vehicle subsystems with its surroundings. Smart vehicle technology will enable reduction of the number of traffic accidents as well as reduction of emissions and fuel consumption. If existing navigation and safety systems are extended with communication to infrastructure and other vehicles (cooperative systems), smart vehicles will also enable better traffic flow. TASS International offers reliable and proven technology solutions for smarter vehicles and real-life safety improvements.